Different conversations, different routes. Use the appropriate channel below — that gets you to the right person fastest and frames the conversation correctly.
Quarterly long-form essays. Free, no upsell, two-click unsubscribe. Best entry point if you're new to the work.
Programmatic SEO, calculator-led lead gen, sovereign infrastructure builds, AI orchestration. Engagement starts with a 20-minute fit conversation.
Cross-border commodity advisory, trade-finance introductions, emerging-market deal origination. NCNDA before deeper engagement.
For media enquiries, podcast invitations, or anything that doesn't fit the routes above. Response within 2 working days.
I work on a small number of engagements at any given time. I do not take on speculative project work — every engagement is project-scoped with a defined ship deadline. The fit conversation is for both of us to determine whether the work is the right shape.
Topics where the engagement runs through me directly:
For everything else, the appropriate practice handle (WDM for agency work, CMW for commodity advisory) is the right route — the practice has the team and bandwidth I personally don't.